Sunday, November 9, 2008

Angels and Demons Go Viral

Seems like the new fad in the movie industry is online viral marketing, with past awesome viral marketing for Cloverfield and The Dark Knight. Now we can add Angels and Demons to the growing list.


The prequel to The Da Vinci Code written by Dan Brown, Angels and Demons is an action packed story of an ancient, secret brotherhood, called the Illuminati, who's been planning to destroy the Catholic Church for hundreds of years and finally sets it's evil plan in motion and it's up to Robert Langford to unravel the mystery to save Vatican City.

Sony quietly started it's viral marketing campaign with the release of the Angels and Demons teaser trailer last week. In the trailer, the ambigram "Illuminati" twists on screen and if you look a little bit closer, you'll see a hidden message: "alters of science." If you go www.altersofscience.com, you find a very familiar sight, if you've read the book. It's a "live streaming" video of the anti-matter that's ticking away to go off somewhere in Vatican City. Subsequently, the timer is ticking down to the release of the movie on May 15, 2009.


Angels and Demons is one of my favorite books and when I found out they were going to make it into a film, I went crazy. I think it'll be a much smoother transition from book to film than The Da Vinci Code. If Sony keeps up with this marketing campaign, I think this movie could be a box office hit! Read the book if you haven't already! 

...wow, seeing a "real-life" image of the antimatter bomb gives me the chills.


2 comments:

cinD said...

do you have the book?

can i borrow your book?

Bryan Higa said...

i actually borrowed it from a friend. i need to probably buy it and read it again before it comes out.


you should too!