This is the greatest video I have watched in 2008 and possibly in the past 10 years. It was first posted on Youtube this past Memorial Day weekend and it absolutely blew up the website: over 3 million views in under 3 days! According to People.com, Pork and Beans became the most viewed video on the internet.
The director of the video, Mathew Cullen, explained to People.com that "the whole concept was based on the song," says Cullen. "It's an anthem to not conforming to what people want you to be. I wanted to celebrate the creativity and individuality that's happening on the Internet. These are all completely different people from different walks of life who have achieved their fame through unorthodox or unintentional methods but regardless they did something that people loved."
I've been big on Youtubing for a long time, so I was able to catch all the references and Youtube stars from the past couple years in the video. Weezer and Cullen made an awesome decision to go with a viral theme for the new video. Not only does it give homage to all the most popular viral videos of all time, but the video itself will be a viral phenomenon. I think it's already achieved this, actually. 3 million views in 3 days is amazing and it's only growing. The beauty about viral videos is that once one person watches it, they will show 20 others of their friends, post it on facebook/myspace, blog about it (hehehe), and basically spread it everywhere they can. Not only was this move to make this video artistic and creative, it was smart marketing and promoting. Bravo to Weezer and Cullen for making one of the most original, fun and entertaining music videos I have seen in a long time!
Weezer's much anticipated sixth studio album, Weezer (also known as The Red Album), will be released Next week- June 3rd, 2008. Pork and Beans is currently sitting at number one spot on Billboard's Hot Modern Rock Tracks and has been for the past 5 weeks. Hell yeah, I'll be picking this album up as soon as it ships!
I can already guess you are thinking about who to show this video to. Isn't weird that's how we're wired now;)
4 comments:
anyone remember who the black kid at 1:30 is? i remember him boing a good singer, or someone with a good voice, but i don't remember what he did.
He's the guy that sings "Chocolate Rain" that came out last summer.
Thanks for awesome share-- I'd have missed this otherwise. I was inspired, though, so I blogged about it (and gave you a much-deserved shout out).
lol Tay Zonday.
*I move away from the mic to breathe
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